Who is this event for?
Developers, technology practitioners and enterprise leaders. This summary follows the organizer’s published audience information.
Consider the fit for your sales team
Technology and services supporting Google Cloud deployments and enterprise AI. For a technology vendor, the next step is to compare this audience with your own buyer roles and ideal customer profile. Confirm participation and meeting availability as part of your outreach.
Company research sources
Start with the organizer’s published event information and available company directories. Add relevant previous event conversations and account research to prepare your outreach.
Record each company’s published role and the event edition. Confirm individual attendance when arranging a meeting.
Prepare meetings, invitations and booth conversations
Start with accounts whose cloud environment and use cases match your offering. Prepare separate outreach for prospective customers and ecosystem partners. Use previous conversations to identify a useful meeting topic, then refresh company participation as 2027 details are released.
- Define your target industries, company sizes, buyer roles and account exclusions.
- Review available official sponsor and exhibitor directories for this edition.
- Qualify each company's fit and record the evidence behind its event connection.
- Agree on account priorities with field marketing and BDRs for meeting requests, dinner invitations and booth conversations.
What TrueICP can help with
We research participating companies using available sources and match them to your criteria, producing a prioritized company list for your team. Share the event and your ICP so we can confirm the research scope.
Exhibitors, sponsors and attendees are different groups. Use each company’s published participation type when planning your approach. Contact enrichment and availability should be agreed as part of the request.
Sources & updates
Dates and audience information last checked September 20, 2026. Preparation recommendations are TrueICP's editorial guidance. Confirm current details with the organizer.
View official event information ↗