RSAC

Who is this event for?

Cybersecurity professionals and leaders from enterprises, government and technology vendors. This summary follows the organizer’s published audience information.

Consider the fit for your sales team

Security technology and services for enterprise buyers and channel partners. For a technology vendor, the next step is to compare this audience with your own buyer roles and ideal customer profile. Confirm participation and meeting availability as part of your outreach.

Company research sources

Start with the organizer’s published event information and available company directories. Add relevant previous event conversations and account research to prepare your outreach.

Record each company’s published role and the event edition. Confirm individual attendance when arranging a meeting.

Prepare meetings, invitations and booth conversations

Prioritize the organizations and security functions your offering serves. Map potential customer and partner conversations separately, and give your team a short account brief for each planned meeting.

1. Define your target industries, company sizes, buyer roles and account exclusions.
2. Review available official sponsor and exhibitor directories for this edition.
3. Qualify each company's fit and record the evidence behind its event connection.
4. Agree on account priorities with field marketing and BDRs for meeting requests, dinner invitations and booth conversations.

What TrueICP can help with

We research participating companies using available sources and match them to your criteria, producing a prioritized company list for your team. Share the event and your ICP so we can confirm the research scope.

Exhibitors, sponsors and attendees are different groups. Use each company’s published participation type when planning your approach. Contact enrichment and availability should be agreed as part of the request.

Sources & updates

Dates and audience information last checked September 20, 2026. Preparation recommendations are TrueICP's editorial guidance. Confirm current details with the organizer.