Who is this event for?
ServiceNow customers, enterprise IT and business leaders, platform developers, admins and ServiceNow partners. This summary follows the organizer’s published audience information.
Consider the fit for your sales team
Technology for IT service management, workflow automation, AI agents and governance, employee and customer service, security and risk on the ServiceNow platform. For a technology vendor, the next step is to compare this audience with your own buyer roles and ideal customer profile. Confirm participation and meeting availability as part of your outreach.
Event figures
- 20,400+ attendees from 74 countries
Organizer-published 2026 attendance. Source ↗ - 807 sessions, AI demos and roundtables
Organizer-published 2026 program count. Source ↗
Company research sources
Record each company’s published role and the event edition. Confirm individual attendance when arranging a meeting.
Prepare meetings, invitations and booth conversations
Use the 2026 sponsor showcase, which lists 191 sponsors by tier, to map competitors and possible partners. Focus on enterprise accounts that run ServiceNow, and tie your message to the workflow or AI projects they have announced. Registration had not opened when this guide was checked, so sign up for organizer updates and plan meetings around the sessions and expo.
- Define your target industries, company sizes, buyer roles and account exclusions.
- Review available official sponsor and exhibitor directories for this edition.
- Qualify each company's fit and record the evidence behind its event connection.
- Agree on account priorities with field marketing and BDRs for meeting requests, dinner invitations and booth conversations.
What TrueICP can help with
We research participating companies using available sources and match them to your criteria, producing a prioritized company list for your team. Share the event and your ICP so we can confirm the research scope.
Exhibitors, sponsors and attendees are different groups. Use each company’s published participation type when planning your approach. Contact enrichment and availability should be agreed as part of the request.
Sources & updates
Dates and audience information last checked September 21, 2026. Preparation recommendations are TrueICP's editorial guidance. Confirm current details with the organizer.
View official event information ↗